01 Our Brand Philosophy
The California Arts &
Recreation Board
We believe that art in our day-to-day
is a driving force for a creative life. But
today, design in menswear is either
produced by mall brands with the same
un-inspired styles or by luxury fashion
houses at exclusive prices.
We pursue the mission of releasing
beautiful design from exclusive pricing
so we can all enjoy the luxury of art
that inspires our everyday.
Live creatively.
Foster the deeper connections.
02 Our Production Philosophy
California Minimalism:
Accessible design by producing less &
building better.
West Coast Minimalism
Capturing the laid-back, effortless cool of
California. Inspired by the past, made for living
in the present. The result is a new era of
timeless American sportswear that endures
season after season.
Modular Minimalism
We believe that the simplest things are the most
complex. We take the time to re-imagine one
piece at a time, creating less but better modular
staples. By avoiding multi-piece collections and
seasonal fashion calendars, we minimize excess
inventory and trend-based waste.
Sustainable Minimalism
We are critical with our textile choices,
favouring natural and biodegradable materials
over micro-plastic blends. From the lining to
the exteriors, we find creative ways to use and
reuse fabrics and scraps. Our goal is to
transition to 100% organic certified cotton and
plant-based vegan leathers by 2025
without compromising accessibility.
03 Founder Notes
I believe that the people and the things we
surround ourselves with, have the power to
influence the way we navigate everyday life.
Whether that's unconventional thinking, a
pursuit of personal passions or a life of
meaning. For me, it was a release from a
corporate 9-5 to build a brand that has
renewed my sense of purpose.
But I've always wondered why good design
was made at price points so few Americans
could afford. I created California Arts™
to release forward thinking design from
inaccessible price points so we can all
realize its benefit in our everyday.
With gratitude & a full heart,
GT
You can always reach me directly.
gary@california-arts.com
Discover the Perennial Collection