01 Our Brand Philosophy

The California Arts & Recreation Board

California Arts™ was founded from an
admiration of design but the awareness
that it's beauty is inaccessible for the
average American. Today, menswear is
either produced by mall brands
launching the same styles or by luxury
fashion houses at ultra-high, exclusive
price points.

We pursue the mission of releasing
beautiful design from exclusive pricing
and unsustainable production so we
can all enjoy the luxury of having art
inspire our everyday.

Live creatively.
Foster the deeper connections.

02 Our Production Philosophy

California Minimalism:
Accessible design by producing less &
building better.

West Coast Minimalism

Capturing the laid-back, effortless cool of
California. Inspired by the past, made for living
in the present. The result is a new era of
American sportswear that endures season after

Modular Minimalism

We believe that the simplest things are the most
complex. We take the time to re-imagine one
piece at a time, creating less but better modular
staples. By avoiding multi-piece collections and
seasonal fashion calendars, we minimize excess
inventory and trend-based waste.

Sustainable Minimalism

We are critical with our textile choices,
favouring natural and biodegradable materials
over micro-plastic blends. From the lining to
the exteriors, we find creative ways to use and
reuse fabrics and scraps. Our goal is to
transition to 100% organic certified cotton and
plant-based vegan leathers by 2025
without compromising on accessibility.

03 Founder Notes

Beautiful design can inspire unconventional
thinking, a pursuit of personal passions and
a life of meaning. For me, it was a release
from a corporate 9-5 to build a brand that has
fostered deep connection and creativity.

I believe that the people and the things we
surround ourselves with have the power to
influence the way we nagvigate everyday life.
But I've always wondered why good design
was made at a price point that so few
Americans could afford. I created California
Arts™ to release forward thinking design from
inaccessible price points so we can all
realize the benefits of good design in the

With gratitude & a full heart,

You can always reach me directly.

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